Intimate health

Break the taboo and start talking about your intimate area

Genital discomfort is common, yet we do not talk to each other about our issues. As many as six out of ten Swedish women (61%) believe that there is too little discussion about women's intimate health. It is mainly the younger age groups who stand out among those who think there is too little talk about women's intimate health, as well as women who have not yet given birth. Studies show that women with genital discomfort are reluctant to seek help from their general practitioner or gynecologist, and we really need to work together to break these taboos so that we can all achieve good intimate health.

As many as one in three women will experience bacterial vaginosis, and more than 50% of all women will experience vaginal atrophy (dry mucous membranes).

The vagina is amazing, and talking about it and taking care of it should be too. That’s why we have created products that make a difference, but we also want to talk about intimate health issues and women’s health in general. It’s time for change; we want research on vaginal problems to become a priority area and for women to be able to enjoy their intimate health and sexual life—throughout their lives.

VagiVitals Intimate Health Barometer is a survey that maps Swedish women’s relationship with their intimate health. Register to access the full survey.

Register now